Hi! I'm Joaquina 👋🏼

A Product Designer & Entrepreneur who turns complex human issues into thoughtful solutions

UX/UI & Visual Design, Wordpress Dev, Branding

Increasing Google ranking and online bookings with new branding and mobile-friendly design.

Increasing Google ranking and online bookings with new branding and mobile-friendly design.

Weather app image

Hummingbird Wellness

UI/UX Design, Visual Design

Improving low enrollment and donations through easy and clean enrollment and visible donation options.

Running Start Non-Profit

UX/UI DESIGN, Visual Design

Designing an MVP to promote online travel for the solo female traveler through affordable booking and a community forum.

Meditation app image

S.T.E.P.S. (Safe Travel 4 Empowered
Protected Sisters)

My favorite tools 🛠️

My Software of Choice

Figma

UX/UI Design & Prototyping

Framer

Web design & development

Framer

Web design & development

Canva

Graphic design platform

Canva

Graphic design platform

Salesforce

Powerful CMS & CRM platform

Salesforce

Powerful CMS & CRM platform

Miro

Collaborative design tool

Miro

Collaborative design tool

Slack

Communication

Slack

Communication

How I Work 🚀

My Superpower Skills

"Design thinking is a mindset, not a toolkit or a series of steps" Arne Oosterom

Skills that I use to create world-class products

UX Research

I engage directly with users and stakeholders, condusct usability testing, distribute surveys, and gather information about the problem and the scope.

UI Design

Using Figma and other prototyping tools, I design screens, design assets, user flows, and prototype interactions that meet users' unique needs.

To make outstanding UX work, it still needs polished visual design in which I excel as well.

UI Design

Using Figma and other prototyping tools, I design screens, design assets, user flows, and prototype interactions that meet users' unique needs.

Testing

I plan and lead user testing sessions and conduct UX audits for existing products to ensure the best experience is being designed.

Testing

I plan and lead user testing sessions and conduct UX audits for existing products to ensure the best experience is being designed.

Iterate

I continuously seek feedback from users and stakeholders, updating designs as needed to be pixel-perfect and dev-ready.

Iterate

I continuously seek feedback from users and stakeholders, updating designs as needed to be pixel-perfect and dev-ready.

Workshops

I conduct workshops with design team and companies to come up with new ideas and to promote cross-functional ideation.

I conduct workshops to come up with new ideas and to promote cross-functional ideation.

Workshops

I conduct workshops with design team and companies to come up with new ideas and to promote cross-functional ideation.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about design decisions and outcomes.

Collaboration

I bring positive energy to teams I work in and can communicate effectively about design decisions and outcomes.

✦ Who am I?

Hi, I’m Joaquina, a Product Designer based in Boulder. I specialize in UI design, visual design, and UX research, creating human-centered digital experiences.

With experience in healthcare and e-commerce, I’m eager to expand my skills, particularly in mental health, education, and SaaS. I also love to help small businesses succeed by implementing automated CMS and CRM platforms.

Curious by nature, I enjoy observing user interactions and uncovering hidden features in complex interfaces. I’m committed to solving human challenges through thoughtful research, innovative technology, and elegant design.

UX Designer
UX Designer
UX Designer

Testimonials 💡

Interested in what others have to say?

Don't believe me - hear it from the others

" Working with Joaquina was informative and she made the whole process easy. Her designs were exactly what I needed and aligned with the vision I had in my head."

-Nancy V. -Business Owner

"Joaquina kept us on track while having an easy going attitude that kept the team motivated. She got the job done within the deadline and explained her decisions in a way we all understood. Definitely a YES to working with her again."

-Elliot K. -Startup

don't be shy, say hi! 👋🏼

© copyrights 'n stuff ➳ 2024 Joaquina

Thanks for looking!

You are awesome!

Let's do this!

don't be shy, say hi! 👋🏼

© copyrights 'n stuff ➳ 2024 Joaquina

Thanks for looking!

You are awesome!

Let's do this!

don't be shy, say hi! 👋🏼

© copyrights 'n stuff ➳ 2024 Joaquina

Thanks for looking!

You are awesome!

Let's do this!