Available for hire

Joaquina Mascuch

Product Designer with 8+ years of experience designing intuitive digital experiences for healthcare and mission-driven organizations, while driving growth and revenue through strategic, user-centered solutions.

Product Designer with 8+ years of experience designing intuitive digital experiences for healthcare and mission-driven organizations, while driving growth and revenue through strategic, user-centered solutions.

Product Designer with 8+ years of experience designing intuitive digital experiences for healthcare and mission-driven organizations, while driving growth and revenue through strategic, user-centered solutions.

Boulder, Colorado

A young girl smiling
A young girl smiling

Featured Projects

A young girl smiling
A young girl smiling
A young girl smiling

Increase online bookings by 25%

2024

kure wellness
kure wellness
kure wellness

Driving Cannabis Sales with a Mobile CRM/CMS Platform

2025

A young girl smiling
A young girl smiling
A young girl smiling

Growing Donations and Enrollment with Playful, Purposeful Design

2023

About Me

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Girl and city view
Profile photo of a girl
Girl on grass
Girl and city view
Profile photo of a girl

I’m a Product Designer specializing in healthcare, wellness, and mission-driven brands. I design clear, accessible, and human-centered digital experiences that build trust and help people connect with the services they need most.

I’m passionate about collaborating with individuals and organizations that are making a positive impact. I love working with teams that value purpose-driven design, creating thoughtful solutions that support wellness, community, and meaningful change.

If you're looking for a designer who brings passion, creativity, and professionalism to every project, let's connect and build something exceptional together!

My Experience

2020 - Present

User Experience Consultant

I create intuitive, user-centered designs that drive engagement, boost revenue, and streamline operations for small businesses. My work includes developing and managing websites on CMS platforms like WordPress and designing targeted email and social media campaigns that align with business goals.

2020 - Present

User Experience Consultant

I create intuitive, user-centered designs that drive engagement, boost revenue, and streamline operations for small businesses. My work includes developing and managing websites on CMS platforms like WordPress and designing targeted email and social media campaigns that align with business goals.

2020 - Present

User Experience Consultant

I create intuitive, user-centered designs that drive engagement, boost revenue, and streamline operations for small businesses. My work includes developing and managing websites on CMS platforms like WordPress and designing targeted email and social media campaigns that align with business goals.

2018 - 2024

Product Designer/Healthcare

I redesigned and optimized the website for mobile responsiveness, streamlined booking flows, and developed scalable design systems that boosted online bookings, increased revenue, and elevated brand impact. Additionally, I created targeted healthcare content to enhance patient engagement, improve health literacy, and strengthen the overall digital experience for a diverse audience.

2018 - 2024

Product Designer/Healthcare

I redesigned and optimized the website for mobile responsiveness, streamlined booking flows, and developed scalable design systems that boosted online bookings, increased revenue, and elevated brand impact. Additionally, I created targeted healthcare content to enhance patient engagement, improve health literacy, and strengthen the overall digital experience for a diverse audience.

2018 - 2024

Product Designer/Healthcare

I redesigned and optimized the website for mobile responsiveness, streamlined booking flows, and developed scalable design systems that boosted online bookings, increased revenue, and elevated brand impact. Additionally, I created targeted healthcare content to enhance patient engagement, improve health literacy, and strengthen the overall digital experience for a diverse audience.

2018 - 2020

UI/UX Designer/E-Commerce Startup

As a UI/UX Designer, I contributed from the ground up—building the website, leading branding and content design, and collaborating with cross-functional teams. I also developed targeted email and social media campaigns, alongside implementing automated CRM flows, to reduce cart abandonment, boost online conversions, and drive revenue growth.

2018 - 2020

UI/UX Designer/E-Commerce Startup

As a UI/UX Designer, I contributed from the ground up—building the website, leading branding and content design, and collaborating with cross-functional teams. I also developed targeted email and social media campaigns, alongside implementing automated CRM flows, to reduce cart abandonment, boost online conversions, and drive revenue growth.

2018 - 2020

UI/UX Designer/E-Commerce Startup

As a UI/UX Designer, I contributed from the ground up—building the website, leading branding and content design, and collaborating with cross-functional teams. I also developed targeted email and social media campaigns, alongside implementing automated CRM flows, to reduce cart abandonment, boost online conversions, and drive revenue growth.

FAQ

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